Floof (https://getfloof.com/) is an online platform that sells merchandise designed for animal lovers and pet owners.
For this project, I designed a collection of t-shirts featuring custom illustrated characters that capture the quirky, heartwarming world of pets and their humans.

Each design reflects Floof’s playful brand personality—blending minimal composition with expressive, pet-inspired illustrations to create fun, wearable pieces that connect with their community.
Most of the revenue generated from the sales goes for the welfare of stray animals and to various other organisations which work towards the same cause.