Floof

A playful collection of illustrated merchandise for animal lovers and pet owners.

Floof is an online platform that sells merchandise designed for animal lovers and pet owners. For this project, I designed a collection of t-shirts featuring custom illustrated characters that captured the quirky, heartwarming world of pets and their humans. Each design reflected Floof’s playful brand personality, blending minimal composition with expressive, pet-inspired illustrations to create fun, wearable pieces that connected with their community.

Most of the revenue generated from the sales goes towards the welfare of stray animals and organisations working towards the same cause.